The ninth edition of the X-ray of the Brazilian Investor, Anbima’s annual survey conducted in partnership with polling and research firm Datafolha, shows that 36% of the population has some type of financial investment, up five percentage points from 2021.

In 2025, one-fourth of Brazilians made some type of financial investment, up six percentage points on the same basis of comparison. The survey is Brazil’s main gauge of financial behavior, mapping how the population deals with money, as well as its ability to save and invest.

Among the most widely used products, the X-ray shows that savings accounts remain in the lead, held by 22% of people, despite a slight decline from 2024, when the figure was 23%. Private securities grew for the fourth consecutive year, reaching 7% of respondents, more than triple the level seen in 2021, when they accounted for 2%. Stock market investments fell to 2% from 3% in 2024. Investment funds and digital currencies also stood out, used by 5% and 4% of respondents, respectively.

The report also shows that the average age of Brazilian investors is 43, with investment levels balanced across all age groups: 36% are members of Generation Z, aged 16 to 29 in 2025; 38% are millennials, aged 30 to 44; 35% are Generation X, aged 45 to 64; and 33% are Boomers+, aged 65 or older.

“The X-ray has shown, year after year, a consistent advance in Brazil’s investment culture. The data also make clear that there is still significant room for financial inclusion. Although people are paying more attention to investment opportunities and seeking returns and security for their savings, important barriers remain to turning saved money into investments. In this context, quality information, financial education and trust continue to be decisive,” said Marcelo Billi, Anbima’s head of Sustainability, Innovation, and Education.

Other highlights from the X-ray of the Brazilian Investor

Financial reserves: One-third of Brazilians, or 33%, managed to save money in 2025, focusing on reducing external expenses, controlling spending and cutting non-essential items. However, only 12% of this group turned savings into investments, revealing the potential for more than 35 million additional investors among the population.

Record growth potential: Brazil has 60.6 million active investors, while 107.7 million people still do not invest. The outlook for 2026 is optimistic: more than 23 million Brazilians intend to start investing in financial products.

Conscious investors: The search for returns, mentioned by 37%, and security, cited by 26%, are the main reasons for investing, both increasing by four and three percentage points, respectively.

Digital environment takes hold: Awareness of banks and digital wallets jumped to 46% in 2025 from 24% in 2022. Nearly the entire population, 97%, knows at least one financial institution, with traditional banks leading spontaneous recall, at 91.5%.

Gender and financial education: Although 31% of women are already investors, the rate remains below that of men, at 41%. The survey points to an education gap: 69% of women are unaware of or do not use financial investments, compared with 53% of men.

The ninth edition of the X-ray of the Brazilian Investor represents the population aged 16 or older, equivalent to more than 168 million people, of whom 48% are men and 51% are economically active women, with an average age of 44. The study interviewed 5,832 people across Brazil and shows that 24% of the Brazilian population said they made some type of investment in 2025.