Financial Influencers
Published August 23, 2024
To share
Recognizing the growing power of financial influencers, ANBIMA launched a comprehensive study called FInfluence to map their content and their reach. This bi-annual study tracks activity across four major social networks: Instagram, YouTube, X (formerly Twitter) and Facebook.
Finfluence: A Growing Phenomenon
Our sixth edition of FInfluence study reveals a significant increase in both the number of financial influencers and their audience. Since our first report in 2021, the influencer community has doubled, and their combined following has grown by 181%. Importantly, audience engagement has also surged, with interactions and watch time increasing dramatically. This growth highlights a growing public appetite for financial education and insights. As the financial landscape evolves, so too does the role of influencers. ANBIMA remains committed to understanding and adapting to these changes to ensure a safe and informed investment environment for all.
Financial Influencers
Published August 23, 2024
To share
Recognizing the growing power of financial influencers, ANBIMA launched a comprehensive study called FInfluence to map their content and their reach. This bi-annual study tracks activity across four major social networks: Instagram, YouTube, X (formerly Twitter) and Facebook.
Finfluence: A Growing Phenomenon
Our sixth edition of FInfluence study reveals a significant increase in both the number of financial influencers and their audience. Since our first report in 2021, the influencer community has doubled, and their combined following has grown by 181%. Importantly, audience engagement has also surged, with interactions and watch time increasing dramatically. This growth highlights a growing public appetite for financial education and insights. As the financial landscape evolves, so too does the role of influencers. ANBIMA remains committed to understanding and adapting to these changes to ensure a safe and informed investment environment for all.
Financial Influencers
Published August 23, 2024
To share
Recognizing the growing power of financial influencers, ANBIMA launched a comprehensive study called FInfluence to map their content and their reach. This bi-annual study tracks activity across four major social networks: Instagram, YouTube, X (formerly Twitter) and Facebook.
Finfluence: A Growing Phenomenon
Our sixth edition of FInfluence study reveals a significant increase in both the number of financial influencers and their audience. Since our first report in 2021, the influencer community has doubled, and their combined following has grown by 181%. Importantly, audience engagement has also surged, with interactions and watch time increasing dramatically. This growth highlights a growing public appetite for financial education and insights. As the financial landscape evolves, so too does the role of influencers. ANBIMA remains committed to understanding and adapting to these changes to ensure a safe and informed investment environment for all.
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